#BOUCHERON
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10/5（一）
Style Edit: Boucheron’s ivy motif blooms with new Lierre de…
Ivy has a way of making itself at home. It climbs, curls and spreads with little regard for where it is supposed to stop, taking over walls and trees with its fast-growing natural architecture. For Frédéric Boucheron, that freedom was precisely the attraction. Of all the plants that appeared in his jewellery, ivy became one of the most persistent – a fitting symbol for a jeweller who was drawn to nature in its less orderly forms. The motif entered the Boucheron archives in 1870 and, by the end...
#Style Edit#High Jewellery#Jewellery#Boucheron#Paris#Luxury brands
Interview: Boucheron CEO Hélène Poulit-Duquesne on rewritin…
In 2020, Hélène Poulit-Duquesne, CEO of Boucheron, made a bold move in the very traditional world of high jewellery. High jewellery – or haute joaillerie in French – is a very niche segment of the jewellery industry, akin to haute couture in fashion. Think one-of-a-kind creations made with the most precious metals and rarest stones, often requiring years of handiwork. Founded in 1858 and the first jeweller to be based in Paris’ Place Vendôme, Boucheron is known for its unique approach to the...
#Fashion#Luxury CEOs#Boucheron#Luxury brands#High Jewellery#Luxury Spend It
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