Google 今日公布 2016 年中元節搜尋趨勢，關鍵字「中元節」在台灣的搜尋量不僅連續五年上升，相關資訊的搜尋更比往年提早開始。根據去年的統計數據，有 71% 和祭祀用的供品有關。另外廣受歡迎的水上活動，在夏初出現搜尋高峰後，隨著諸多禁忌的農曆七月到來，便逐漸下滑。<p>&nbsp;</p>
<h3>更頻繁、更早搜「中元節」</h3>
<p>華人有三大傳統鬼節：清明、中元以及寒衣節，清明節挾連續假期優勢，坐擁高搜尋量，但過去五年的 Google 搜尋趨勢顯示，中元節搜尋量穩定成長，且有後來居上的潛力，且相較於去年中元節前三週，相關資訊的搜尋開始攀升，今年則提早至一個月前就開始。從上述兩者來看，台灣網友近年對中元節更加關注。</p>
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<h3>祭拜好兄弟眉角多！</h3>
<p>台灣網友除了想知道如何跟外國人解釋中元節（Hungry Ghost Festival），也非常關心中元節日期、由來、祭拜步驟以及習俗等必備知識，同時現在網友們也會透過網路直接上網訂購祭祀用供品。 Google 內部數據顯示，2015 年中元節檔期網友最常搜尋的供品類商品依序為：食品餅乾（23%）、水果（19%）、飲料汽水（13%） 與泡麵（8%）。</p>
<h4>健康零食大受歡迎</h4>
<p>在各類零食類關鍵字中，低卡零嘴、五穀雜糧等相關搜尋量有顯著提升，尤其是「堅果」、「燕麥」等食品，從長期來看，此等關鍵字搜尋量都在逐年成長。</p>
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<h4>普渡水果搜尋量暴增 80 倍</h4>
<p>台灣網友對「普渡水果」、「拜拜水果」的需求逐年上升，而去年普渡期間相關的搜尋量便較過去提升了 80 倍。</p>
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<h4>茶飲是網友最愛飲料</h4>
<p>在各類飲品搜尋中，茶飲類品牌關鍵字的搜尋量遠高於其他飲料，同時因中元節正逢盛夏，能補充電解質的機能飲料類也有走強趨勢。</p>
<h4>異國泡麵熱潮</h4>
<p>泡麵是中元祭祀常見的供品，從搜尋統計上來看，網友喜好可分為兩派，一是堅守台式風味的本土派；二是嚐鮮派，帶動日本、韓國、泰國、印尼等異國風味泡麵搜尋量的崛起。雖然台灣品牌泡麵一直都維持穩定的搜尋量，但今年開始「韓國泡麵」搜尋量大增，成為搜尋新寵！</p>
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<h3>農曆七月禁忌多，水上活動搜尋量進入鬼月後開始降低</h3>
<p>從嫁娶、買房和買車等人生大事，到夜歸、晚上曬衣服等生活瑣事，自古均流傳鬼月諸事不宜的習俗，而在鬼月進行水上活動更是禁忌。從過去五年間 Google 搜尋趨勢來看，針對水上休閒活動如：「玩水」、「溯溪」和「水上樂園」等的搜尋量，隨著夏季到來顯著上升，但進入鬼月後就逐漸下降，可見網友對於鬼月不宜下水的禁忌仍舊重視。</p>
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<h3>泰國鬼片網友最愛看</h3>
<p>農曆七月也是鬼片的熱門檔期。從 2004 年至今的 Google 搜尋趨勢來 看，若以「鬼片」、「恐怖片」與「靈異片」，三類片種相加進行比較，各國鬼片中就屬「泰國鬼片」和「日本鬼片」，最獲熱搜。但相較於「日本鬼片」聲量逐年下降，「泰國鬼片」的從 2011 年起開始站穩腳步，到近年幾乎一枝獨秀，將其餘各國鬼片遠遠拋在後頭。</p>
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<h4>有拜有保佑！傳統節日走入網路世界</h4>
<p>順應時代變遷，從 Google 搜尋趨勢中可以觀察到台灣人對中元節這個傳統節日的關注從實體轉至網路世界。如全聯今年推出的廣告影片<a href="http://www.whatcanyousee.com.tw/" target="_blank">【2016 全聯中元祭 做好事篇】</a>就成功掀起討論熱潮，並在短短的兩週內創下破百萬的觀看次數。</p><a href="http://www.facebook.com/TKbang">加入T客邦Facebook粉絲團</a><img src="http://feeds.feedburner.com/~r/techbang/~4/iZwgDofFLYc" height="1" width="1" alt=""/>
