南華早報

Why raising prices in Japan amid ‘insanely high’ inflation backfires on firms

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文章摘要

南華早報 · 文章頁摘要

Uniqlo’s socks U-turn and Saizeriya’s Doria apology show it’s not easy to change consumers’ entrenched deflationary mindset.

Why raising prices in Japan amid ‘insanely high’ inflation backfires on firms(新聞配圖)
配圖來源:南華早報

When Japan’s “symbol of affordability” Uniqlo decided to increase the price of its basic socks last month, it sparked a backlash before the clothing t...