南華早報

As sales slow, carmakers in China use overt marketing tactics, face controversy

作者 Daniel Ren全文約 3,001 字

文章摘要

南華早報 · 文章頁摘要

Inflated claims and a slang term have seen Chinese automakers in hot water with consumers.

As sales slow, carmakers in China use overt marketing tactics, face controversy（新聞配圖）
配圖來源：南華早報

Chinese carmakers’ marketing tactics are under the spotlight after a controversy surrounding a comment by an Xpeng employee drew harsh criticism from...

https://www.scmp.com/business/china-business/article/3372984/sales-slow-carmakers-china-turn-overt-marketing-tactics-and-face-controversy