China’s microdrama war heats up as Tencent, ByteDance fight for eyeballs
作者 Iris Deng全文約 4,799 字
文章摘要
南華早報 · 文章頁摘要Tencent’s new short-video mini-app is rapidly winning over users with free microdramas, sparking concern among ByteDance executives.

Shen Jiaoqi, a banker living in southern China’s Guangdong province, cannot stop watching microdramas. The shows are so addictive that she sometimes s...